The new logo of People in Need now tells a different story: the emotions associated with the threat that the established logo of this important non-profit organization has carried for so many years have been replaced by emotions associated with hope for a better future. The new logo builds on the extremely clear and simple symbol of a person and the name of the organisation. It speaks clearly to users from different cultures and social classes but appeals also to sophisticated donors. The logo is recognizable and legible on the ground and from afar, allowing for very broad international use. The visual style is colourful, yet functions also in black and white. The authors have succeeded to reinforce the positive perception of the organisation and express its mission better.
Jana Vinšová
Number of votes: 16
Voted: Andrea Běhounková
Pavlína Blahotová
Tereza Finková
Pepa Kocourek
Helena Koenigsmarková
Zdeno Kolesár
Robert Kováč
Michal Lalinský
Kristýna Mazánková
Jan Mergl
Anna Nosková
Veronika Ruppert
Alena Řezníčková
Filip Suchomel
Pavel Turek
Jaroslav Tvrdoň
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